Sam Parfitt is CEO & Founder of The True Athlete Project (TAP), a global charity founded in 2016 to change the way sport is practiced and lived.
Working with governing bodies like British Cycling and Skateboard GB, to schools, athletes and coaches from grassroots to elite, TAP’s mindfulness-based approach makes a profound difference to the lives of young people and athletes around the world – showing that performance, wellbeing and social change can exist in harmony.
Sam is also a public speaker on topics covering mental health, mindfulness, holistic athlete and coach development, PE design and social enterprise leadership.
Sport and business have more in common than we often think – and it’s not just about hitting goals and outsmarting the opposition.
But when it comes to leadership, culture, innovation, purpose and performance, there’s plenty that each side can learn from the other.
In this session, Julia and Sam, along with chair Karen Dobres, will discuss ideas that translate beyond the pitch and into the boardroom, and vice versa.
