The drinks sector is one of the most competitive consumer goods categories there is. Dominated by big names with massive marketing budgets, launching into it demands resilience, creativity and originality.

The four founders of Holos Kombucha were undaunted, but still they wanted to achieve even more. Their determination to start a successful brand that also made a social impact demanded a very different way of thinking.

Naomi will share leadership lessons from the inside of a challenger brand, extracting what she’s learned and revealing her plans for the future.